Farrah is a visionary CEO with a unique blend of marketing, finance, and operations expertise. With over two decades of experience, she has been instrumental in crafting winning strategies for global brands and startups. Her exceptional focus on value creation has led to market-differentiating results and disruptive innovations, transforming businesses, scaling operations, and steering turnarounds and mergers and acquisitions to fuel significant growth and profitability. Farrah champions a people-first philosophy, building dynamic teams and fostering a culture of winning. Her broad industry knowledge enables her to identify patterns, connect dots, and improvise, making rapid, informed decisions to navigate challenges and future-proof businesses. Known for seeing opportunities where others see obstacles, Farrah excels in translating visions into reality. Her career highlights include executing successful strategies for major brands like Procter & Gamble, Disney, and Pepsi, and her passion lies in revitalizing distressed businesses to unlock growth.